How it works
Maximum value for your product area. Start free, decide at every phase.
Convergent Tribes helps product and engineering organizations create maximum value, and make it visible: revenue that grows, costs that drop and risk that shrinks. That matters more than ever, now that budgets follow value you can show.
Four phases. You pay part of our fee only when we meet the objectives we set together.
Freeabout 15 minutesNo obligation
A clear picture, from strategic to operational work.
| Strategic | Tactical | Operational | |
|---|---|---|---|
| Priorities | 3 ✓ | 2 | 2 |
| Accountability | 2 | 3 ✓ | 2 |
| Workflow | 3 ✓ | 2 | 2 |
| Replanning | 2 | 2 | 2 |
Onboarding needs level 3. See the full example →
You work with Maarten Wolters, founder of Convergent Tribes.
Former Head of Product at Booking.com. Led product teams across Amsterdam and Bangalore, and one of the first AI initiatives in its FinTech unit.
More about Maarten →Is this for you?
You want maximum value from your product organization, and to make it visible.
Your teams are busy, but revenue, cost or risk moves less than it could. The budget round is coming. The board asks what all those teams deliver. Output alone no longer convinces.
Even more so when:
A new CPO or VP
In the first 90 days, and you want a diagnosis and a plan fast.
A funding round
A growth mandate, and the product organization can’t keep pace.
A hub with a new mandate
HQ wants the hub to own product decisions, not only deliver.
Company size doesn’t matter. We work with one product and engineering unit within your company at a time: 25 to 100 people, ideally under one leader.
Our approach builds on product management. So we are not the right fit if your organization has no product manager role and does not plan to create one.
Four steps to create maximum value, and make it visible.
- Steer to value
Set the scope of responsibility your product area needs. The gap with today shows your biggest untapped value.
With the CT Value Rings™
- Strengthen the organization
Bring every part of how you work, such as priorities, teams, processes and hiring, to the level your product needs.
Based on McKinsey 7S
- Multiply with AI
Once your organization works at the level it needs, multiply value by scaling AI.
With the CT AI Value Matrix
- Measure the value
Make the value you create visible, so budget and mandate talks start from facts.
With the CT Value Pyramid
The CT Diagnostic sets the goal and the plan. The CT Program carries out the four steps.
What happens in each phase, and what you get.
-
1 Free · online · 15 min
CT Quick Scan
Take the free Quick ScanAn indication of the value that stays untapped, and suggested first steps to capture it.
- 1 to 6 people from your product area answer the online scan, from product executives to product managers
- A results report with the gaps and suggested actions. Optional: a free 45-minute session to discuss your first strategic moves
You decide: go deeper with a CT Diagnostic, or stop here.
-
2 6 weeks · 4 on site
CT Diagnostic
Book an introduction callEvidence-based insight into the value that stays untapped, and a plan to capture it.
- On-site assessment: interviews, surveys and a review of systems, processes, rituals and data. Then we set the ambition with your leadership team
- An Executive Decision Report with the Transformation Roadmap and the Implementation Plan, and a weekly progress update
€7,500
€15,000 to €25,000Introductory price for the first four clientsYou decide: start the CT Program, or stop here. The deliverables stay yours.
-
3 9 months · hybrid
CT Program
Your product area works with a set-up that creates maximum value, made visible to the business and beyond.
- A hands-on program that carries out the roadmap to reach the goals: steer to value, strengthen the organization, multiply with AI and measure the impact, from strategic to operational work
- Progress updates at least every two weeks, and quarterly reports on value metrics and KPIs
You pay part of our fee only when we meet the objectives we set together.
You decide: continue with CT Aftercare, or stop.
-
4 Optional · monthly
CT Aftercare
The change anchored for the long term, so your product area keeps creating maximum value.
- Continuous support with monthly advisory hours
- The CT AI Chatbot, 24/7, with your own context
Cancel monthly.
You decide: the next product area, or a new CT Diagnostic.
Full details per phase
CT Quick Scan
- Outcome
- An indication of the value that stays untapped, and suggested first steps to capture it.
- How we work
- 1 to 6 people from your product area answer the online scan, ideally one from each role: product executive, product manager who leads people or a product area, and product manager. It takes about 15 minutes each.
- What you get
- A results report: for each of the 7 parts of the organization of your product area, an indication of the level today, the level needed and the gap, with suggested actions. Optional: a free 45-minute session to compare the results across your organization and discuss your first strategic moves.
- Terms
- Free and without obligation.
- Next step
- You decide: go deeper with a CT Diagnostic, or stop here.
CT Diagnostic
- Outcome
- Evidence-based insight into the value that stays untapped, and a plan to capture it.
- How we work
-
Current state. We assess on site: interviews with leaders and teams, surveys, and a review of systems, processes, rituals and data.
Target state. With your leadership team, we set the ambition and the level your product area needs. We draft the roadmap together and check it with the teams. You get a progress update every week.
- What you get
- Current State Assessment: the level each product area works at today, with a heatmap for all three layers: strategic, tactical and operational.
- Target State Definition: the level each of the 7 parts of the organization needs, and the goal.
- Gap Analysis: the gap between the two, and what it means in untapped value and unseen risk.
- Transformation Roadmap: the route, with objectives and KPIs.
- Implementation Plan: the activities, their owners and the capacity needed from CT, from you and from third parties.
- Executive Decision Report: the summary, our proposal and the basis for your decision.
- Terms
- €7,500
€15,000 to €25,000
For the first four clients. Excluding VAT and travel costs. - Next step
- You decide: start the CT Program, or stop here. The deliverables stay yours, whatever you decide.
CT Program
- Outcome
- Your product area works with a set-up that creates maximum value, made visible to the business and beyond: revenue that grows, costs that drop and risk that shrinks, for your customers, your company and even society.
- How we work
A hands-on program with your teams that carries out the roadmap in four steps.
- Steer to value: focus on the level your product needs and the gap, from strategic to operational work.
- Strengthen the organization: close the gaps in every part of how you work, such as priorities, teams, processes, skills and hiring. CT and the CT AI Chatbot guide you.
- Multiply with AI: scale AI once the level is right. Your own engineers build it in your environment, where possible.
Example: AI at the wrong level (Klarna)
In February 2024 Klarna said its AI assistant did the work of about 700 agents. In May 2025 its CEO said the approach was cheaper but delivered lower quality, and Klarna hired people again. At the right level, AI multiplies value. At the wrong one, it builds the wrong things faster.
- Measure the value: continuously, with a quarterly report that shows the trends (M3, M6, M9).
- How we measure
- ValueOne KPI for the product area, such as revenue, cost or risk.
- CapabilityHow close the organization is to the level it needs.
- ObjectivesPer part of the organization, approved by you.
- What you get
- Sponsor meetings with a progress update at least every two weeks, and a quarterly report on value metrics and KPIs (M3, M6, M9).
- Terms
- We set the price after the CT Diagnostic, based on the scope. You pay part of our fee only when we meet the objectives we set together.
- Next step
- You decide: continue with CT Aftercare, or stop.
CT Aftercare
- Outcome
- The change anchored for the long term, so your product area keeps creating maximum value.
- How we work
- Continuous support with monthly advisory hours, also when things get tough.
- What you get
- The CT AI Chatbot, 24/7, with your own context, so knowledge stays in your organization.
- Terms
- Cancel monthly.
- Next step
- You decide: the next product area, or a new CT Diagnostic.
What a CT Diagnostic shows you.
A fictional example: a product and engineering unit of 60 people, HQ in London, hub in Bangalore.
today needed
You see where the biggest gap is, and where the most value is at stake.
◆ quarterly report
You see what happens first, and when you see results.
| Strategic | Tactical | Operational | |
|---|---|---|---|
| What people treat as important | 2 | 3 ✓ | 3 ✓ |
| How priorities are chosen | 3 ✓ | 2 | 2 |
| What teams are held accountable for | 2 | 3 ✓ | 2 |
| How work reaches teams | 3 ✓ | 2 | 2 |
| How plans are remade when they go off track | 2 | 2 | 2 |
| What your product area finds out before building | 3 ✓ | 3 ✓ | 2 |
| Who gets hired, and for what | 3 ✓ | 2 | 2 |
You see exactly where the gap is, in all three layers: strategic, tactical and operational.
Freeabout 15 minutesNo obligation
Training changes people. Tools change workflows.
None of them changes how far your organization takes responsibility for the value it creates.
| Strategy consultancy | PM training | AI tooling | Convergent Tribes | |
|---|---|---|---|---|
| The whole operating model, hands-on | partly | ✕ | ✕ | ✓From strategic to operational work |
| Fee tied to results | partly | ✕ | ✕ | ✓You pay part of our fee only when we meet the objectives we set together |
| People and AI mature together | partly | ✕ | ✕ | ✓AI multiplies value, not just features |
| Free start, you decide at every phase | ✕ | partly | partly | ✓Free Quick Scan, then you decide at every phase |
| Knowledge stays | ✕ | partly | ✓ | ✓CT AI Chatbot for the whole organization |
✓yes ✕no
You work with Maarten Wolters.
Twenty years in the product management craft, most recently as Head of Product at Booking.com. There I led product teams from a delivery-first to a value-driven way of working. Same people, different model, more value.
- Scale and scope. Head of Product in Booking.com’s fast-scaling FinTech unit. Led one department across Amsterdam and Bangalore, and built its teams in Bangalore.
- From delivery to value. Took every PM through a customer-centricity program. Highest people-manager score in FinTech (2023); reports promoted to Senior and Group PM.
- AI in operations. Led one of the first AI initiatives in Booking.com’s FinTech unit. Far exceeded its workload-reduction target and won multiple internal awards.
“He led his product managers through a real shift from a delivery-first mindset to a much more customer and value-driven way of working.”Nikhil Colaço, VP Product at Pencil, former Director of Product at Booking.com
A real case, anonymizedA revenue collection application at a global e-commerce company. Leadership saw a cost line. The team showed its value, and leadership kept it as an investment with a return.Read the case
- The question. In the yearly budget cycle, leadership singled the application out as a cost line: “An outside vendor can do this better.”
- The comparison. The team compared the internal application with vendor alternatives on value. The internal application delivered more. It combined unique data with business logic that no vendor had.
- The wider view. Instead of chasing late payers, the team looked into why they paid late. Knowing each customer’s risk made flexible payment terms possible. More customers survived and kept generating revenue on the platform. Risk went down.
- The investment. The risk logic also let AI handle more collection conversations. Other teams wanted to use the same risk model. Leadership now saw the application as an investment with a return, not a cost.
“We should have shown this value from day one. Because we didn’t, a decision from above nearly traded away the option with the most value.”The product lead at the time
Questions
We already work with a consultant.
They advise or benchmark. We change the whole operating model, hands-on, and part of our fee depends on results. You can start with the CT Diagnostic as a second opinion.
We have no budget for this.
The CT Diagnostic usually fits within a product leader’s budget. Its report makes the case for the next step. We build the CT Program to create value, so it can pay for itself.
How much of you do we get?
Not hours, but concrete deliverables and a fixed rhythm. In the CT Diagnostic: the six deliverables above. During the CT Program: sponsor meetings with a progress report at least every two weeks, ongoing measurement and a quarterly report that shows the trends.
Won’t AI solve this?
AI multiplies the level your organization works at. When your organization answers for output instead of value, AI builds the wrong things faster.
Can you guarantee more value?
No. Your market and your strategy choices also shape the result, and no one controls those. What we do: we set up your organization to create as much value as possible, and we measure the value every quarter. Part of our fee depends on objectives within our influence, which you approve before the CT Program starts.
What does the CT Program cost?
We set the price after the CT Diagnostic, based on the scope. You pay part of our fee only when we meet the objectives we set together.
What do you need from our teams?
A sponsor who owns the decisions, access to documents and data, and time from leaders and teams for interviews and sessions. During the CT Program we work alongside your teams, so the change stays theirs.
Where do you work?
Wherever your teams are. The CT Diagnostic includes four weeks on site, at HQ and at hubs, in any country. We bill travel at cost. You approve it in advance, within your own travel policy.
What happens with our data?
We designed our approach and the CT AI Chatbot with GDPR, the EU AI Act and India’s DPDP Act in mind. Your data stays in your environment: the CT AI Chatbot runs on the setup your tech staff or IT suppliers approve.
See where you stand in 15 minutes.
Take the free CT Quick Scan: about 15 minutes, followed by a free 45-minute results session. Prefer to talk first? Book an introduction call.
Freeabout 15 minutesNo obligation