For our partners
Our mission: help product organizations create maximum value, and show it. By value we mean revenue that grows, costs that drop and risk that shrinks. Convergent Tribes (CT) steers to value, builds the organization around it, multiplies it with AI and measures it every quarter.
Know a leader who wants to maximize value from their product teams? Introduce them for the free Quick Scan. And tell me honestly what you think of this page. Everything you need to know is below; about ten minutes to read.
Cheap capital made growth the only metric that mattered. That era ended in 2022: every budget line now has to earn its place. At the same time, AI makes output cheap, but not more valuable.
fewer global VC deals than in 2022. Capital got selective.1
of B2B companies missed their growth targets in 2025, up from 32%.2
more tasks completed by teams using AI.3
of features shipped drive 80% of usage. More output is not more value.4
No visible value, no budget.No budget, no mandate.Visible value secures both.
1 CB Insights, State of Venture 2025 (2026). 2 Bain & Company, 2026 B2B Growth Agenda. 3 Faros.ai, The Acceleration Whiplash (2026). 4 Pendo, Product Benchmarks (2024).
The gap is the system, not the people. The most common cause is the feature trap: teams build what is asked, not what creates value.
Ask them: when the teams pick what to build next, does the plan decide, or evidence of customer value?
total shareholder return, top-half versus bottom-half product operating models.9
operating margin, same 400+ listed companies.9
more new products hit their commercial goals at top performers (76% versus 54%).10
5 McKinsey, The download on product management (2023). 6 Zinnov-NASSCOM, India GCC Landscape Report (2026). 7 Product Focus, Product Management Survey (2026). 8 McKinsey, The state of AI in 2026 (2026). 9 McKinsey, The bottom-line benefit of the product operating model (2023). 10 Castellion & Markham, New Product Failure Rates, Journal of Product Innovation Management (2013). The figures marked 9 and 10 show correlation, not causation.
Each ring is a scope of responsibility: how far an organization looks when it decides, plans, measures and hires.
Select a ring to explore the model.
Every ring is built from seven building blocks (McKinsey 7S), in all three layers, strategic to operational.
Select a building block to read what it covers.
AI multiplies whatever ring an organization works in: step out of the feature trap first, then scale.
Value-driven · rings 3-7
The right decisions, but people are the bottleneck.
↑ 1. step up firstAI takes on the workload; people do higher-value work.
→ 2. then scaleIndividuals save time. What gets built stays the same.
most start hereMore output, faster, for the loudest voice.
⇢ shortcutFeature-driven · rings 1-2
AI scale → from personal assistant to agentic orchestration
Select a quadrant to read it.
The objectives per building block carry the capabilities, and the capabilities carry the value.
Value: one KPI for the product area, such as revenue, retention or cost.
How close the organization is to the ring it needs.
Per building block, approved after the CT Diagnostic.
Measured every quarter
Start free, decide at every phase: one product area moves one ring out in nine months.
→ Indicative ring
→ Action plan
→ Target ring in reach
→ Ring takes hold
Start free. Every next phase is the client's choice.
What organizations usually buy instead, and what CT does that they don't.
| Typical alternative | Strategy consultancy | PM training | AI tooling | Convergent Tribes |
|---|---|---|---|---|
| All seven building blocks, hands-on | partly | ✕ | ✕ | ✓ In all three layers, strategic to operational |
| Paid on agreed results | partly | ✕ | ✕ | ✓ Up to 20% of the fee depends on results |
| People and AI mature together | partly | ✕ | ✕ | ✓ AI multiplies value, not just features |
| Free start, client decides each phase | ✕ | partly | partly | ✓ Free Quick Scan; the client decides each phase |
| Knowledge stays | ✕ | partly | ✓ | ✓ CT AI Chatbot for the whole organization |
McKinsey 7S · CMMI · ISO 42001
Privacy and AI rulesDesigned with GDPR, the EU AI Act and India’s DPDP Act in mind. The client's data stays in its own environment: the CT AI Chatbot runs on the setup the client's tech staff or partners approve.
83% consistent
On 12 public cases (incl. TSB, Boeing 737 MAX, Klarna), each diagnosed twice by independent AI agents. Next: a field test with the founding client.
All seven building blocks, hands-on, partly paid on results.
“He led his product managers through a real shift from a delivery-first mindset to a much more customer and value-driven way of working.”Nikhil Colaço, VP Product at Pencil, former Director of Product and my manager at Booking.com
Twenty years in product, over eight at Booking.com. My career taught me that teams rarely lack talent. They lack the system: clear strategy, lean structures, customer data, capacity, coaching, evidence-led leaders and a culture to test, fail and learn. That is what Convergent Tribes builds. Deliberately small: a few clients at a time, so each one gets my full attention.
One person. Standards, weekly reports and all knowledge in the CT AI Chatbot, so the work never depends on memory alone.
The client's choice at every phase. The client starts with a free Quick Scan, and after the Quick Scan, the CT Diagnostic and the CT Program decides whether to continue; Aftercare is monthly.
Capacity. At most two clients at a time; trained associates add capacity later.
Product-led companies of any size, where a product and engineering unit of 25 to 100 people must create more value.
HQ with product teams in a hub elsewhere, where the hub still mainly delivers.
Introduce when HQ wants the hub to own product decisions.
Fast growth, and the product organization can no longer keep pace.
Introduce when it outgrows how it is managed, often after a funding round.
A unit inside a larger company with a new or bigger mandate.
Introduce when a new unit or integration must show value fast.
A mature unit without a growth task.
Introduce when it is asked for more value at the same or lower cost.
Where Convergent Tribes stands today, the steps to product-market fit, and how the main risks are handled.
Four phases, the client decides at every one: a free CT Quick Scan, the CT Diagnostic (six weeks, four on site), the CT Program (nine months, one ring out) and optional CT Aftercare. See the four phases · See the CT Value Rings · Visit the website
€7.5K instead of €15-25K, excluding travel costs.
Half the fee fixed, the other half only when the agreed results show. No success fee on top.
of the CT Diagnostic fee, when the organization you introduce starts one.
of the CT Program fee, if they continue.
Introducing your own employer? Then a small thank-you within its gift policy, or a donation to a charity you pick.
Two minutes: who you introduce and why it could fit. You get your personal link.
From your own address, with Maarten in cc. Or the short WhatsApp version.
Free, 12 minutes, via your personal link, so we know it came from you.
Within 48 hours, with no hard sell. You hear how it went.
Two minutes. After sending, you get a ready-made email and WhatsApp text with your personal link, and I email you the link so you can reuse it.
Your personal link: . I also email it to you, so you can reuse it.
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